The article explores the importance of brand personality in marketing efforts distinguishing brands into five core dimensions. In each dimension, we provide several examples and explain how you can create a brand personality with ease by using a 6-step framework. Lastly, we incorporate the world of storytelling with the brand personality to show the best way how you can translate your brand to the world.

In order to improve your integrated multichannel marketing strategy, it's essential to gather customer feedback through surveys, testimonials, and reviews. Analysing this feedback can provide valuable insights into the customer experience, as well as identify areas for improvement. One helpful tool for measuring customer satisfaction is the Net Promoter Score (NPS). Social listening is another effective way to monitor customer feedback and understand their needs. Leveraging this feedback can lead to the creation of user-generated content (UGC) and improved customer experience. Additionally, managing your online reputation through strategies like encouraging positive reviews, responding to negative feedback, and monitoring social media channels can help build trust and credibility with customers. At Tashi Hati, we offer feedback analysis and reputation management services to help businesses improve their marketing strategies and grow sustainably.