Standing out without resorting to price competition is a challenge many hotel owners face. At Tashi Hati, we believe in the power of differentiation. Rather than engaging in a race to the bottom, we advocate for hotels to embrace strategies that set them apart based on value, unique offerings, and exceptional experiences.

By emphasising unique branding and storytelling, hotels can create an emotional connection with guests. Take, for example, the Ritz-Carlton's personalised luxury experiences or Ace Hotels' focus on local culture and community. Technology integration, like that of CitizenM, can also elevate the guest experience. Boutique hotels have a unique opportunity to embrace distinct concepts, personalised service, and collaboration with local communities. By implementing these strategies, hotels can thrive in the Asian market, attract discerning travellers, and create lasting impressions.

Social listening is the key to effective social media management and staying ahead of the competition, especially for online retail companies. By monitoring conversations and customer feedback, e-commerce brands can gain valuable consumer insights and tailor their marketing strategies and tactics accordingly. Social listening also plays a crucial role in building brand reputation, preventing potential crises and fostering brand loyalty. There are several tools which you can use to do this yourself or contact a social media management service like Tashi Hati to help you with the process.