A buyer persona is a fictional representation of your ideal customer, based on market research and data analysis. It goes beyond demographics, delving into interests, behavior, pain points, goals, motivations, values, influences, communication preferences, and purchase triggers. By developing accurate buyer personas, you can tailor your strategies, personalize messaging, improve customer satisfaction, align offerings with customer needs, and enhance customer support. Our 13-step process helps you create detailed buyer personas that drive success in connecting with and serving your ideal customers. Download our buyer persona template and start crafting personas that transform your business.

Explore the resources startups use as you learn the lessons from failing businesses over the past few decades. This actionable post gives you insight into what to keep prioritise when you’re just starting out.